Rossetti, R., Yoon, S.-Y., & Daziano, R. (2021). Social Distancing and Store Choice in terms of a pandemic. Journal Retailing & Consumer Services. 65.
Nehme, B., Irribarra, D., Cumsille, P., & Yoon, S.-Y. (2021). Waiting Room Physical Environment and Outpatient Experience: The Spatial User Experience Model as Analytical Tool. Journal of Interior Design. 46(4), 27–48.
Nehme, B., Rodríguez, E., & Yoon, S.-Y. (2020). Spatial User Experience: A Multidisciplinary Approach to Assessing Physical Settings. Journal of Interior Design. 45(3). pp. 7-25.
Kim, H. & Yoon, S.-Y. (2020). How to Help Crowded Destinations: Tourist Anger vs. Sympathy and Role of Destination Social Responsibility. Sustainability. 12(6). pp. 2358-2373.
Baek, E., Choo, H., Wei, X, & Yoon, S.-Y. (2020). Understanding the virtual tours of retail stores: How can store brand experience promote visit intentions? International Journal of Retail & Distribution, 48(7), pp. 649-666.
Lee, S., & Yoon, S.-Y. (2020). Exploring Augmented Reality for Mobile Learning: A Case Study with Children’s Readings on Sustainable Futures. International Journal of Smart Technology and Learning. 2(3). pp.151-165.
Kim, H., Yi, S., & Yoon, S.-Y. (2019). Exploring touch feedback display of virtual keyboards for reduced eye movements. 56, pp 38-48.
Alvarez León, I., Nehme, B.J. & Yoon, S.-Y. (2019).Identifying customer’s emotional responses towards guest-room design by using facial expression recognition, in hotel’s virtual and real environments. Journal of Indonesian Tourism, Hospitality and Recreation. 2(1), pp.104-118.
Chandrasekera, T. & Yoon, S.-Y. (2018). Augmented reality, virtual reality and their effect on learning style in the creative design process, Design and Technology Education, 23(1). pp 55-75
Chandrasekera, T. & Yoon, S.-Y. (2018). The Effect of Augmented and Virtual Reality Interfaces in the Creative Design Process, International Journal of Virtual and Augmented Reality. 2(1). pp1- 13.
Jang, J., Baek, E., Choo, H., & Yoon, S.-Y. (2018). Store Design: Visual Complexity and Consumer Responses, International Journal of Design. 12(2). pp105-118. [1.938]
Jung, Y., Lee, Y., Kim, H., & Yoon, S.-Y. (2018). Preliminary evidence for the psychophysiological effects of a technological atmosphere in e-commerce, Science of Emotion and Sensibility. 21 (1), 45-58
Baek, E., Choo, H., Oh, H. & Yoon, S.-Y. (2017). How consumers “see” a visually warm store: Differences between affective and cognitive processors, Journal of Consumer Behaviour. 17(2). pp.149-160. [1.66]
Alawadhi, A. & Yoon, S.-Y. (2016). Shopping behavioral intentions contributed by store layout and perceived crowding: an exploratory study using computer walk-through simulation. 41(4), Journal of Interior Design. pp. 29-46. [0.60]
Sadeghi, R. &Yoon, S.-Y. (2016). Effects of detail and navigability on size perception in Virtual Environments, International Journal of Architectonic, Spatial, and Environmental Design. 10(3), pp. 17-26.
Yoon, S.-Y., Choi, Y. & Oh, H. (2015). User attributes in processing 3D VR-enabled showroom: gender, visual cognitive styles, and the sense of presence. International Journal of Human Computer Studies. pp. 1-10. [2.01]
Chandrasekera, T., D’Souza, N., & Yoon, S.-Y. (2015). Virtual Environments with soundscapes: a study on immersion and spatial abilities with way finding tasks. Environment and Planning B-Planning and Design. 42. pp. 1003-1019. [1.53]
Choo, H. & Yoon, S.-Y. (2015). Visual merchandising strategies for fashion retailers.Journal of Global Fashion Marketing, 6(1). pp. 1 – 3. [0.93]
Chandrasekera, T., & Yoon, S.-Y. (2015). Adopting Augmented Reality in design communication. The International Journal of Architectonic, Spatial, and Environmental Design. 9(10). pp. 1-14.
Lee, H.-K.,Yoon, S.-Y.,Lee, J., Kim, H.., Kwon, H., Kang, H., Hur, H., Lee, M. & Jun, D. (2015). The effects of sale signs on consumer intentions to visit a store. Journal of Global Fashion Marketing, 6 (1), pp. 20 – 32. [0.93]
Choo, H.,Yoon, S.-Y.,Jung, H., Jim, G., Shin, H., Kim, H., & Kim, H. (2015). An exploratory study on visual merchandising of an apparel store utilizing 3D technology.Journal of Global Fashion Marketing, 6(1), pp. 33 – 46. [0.93]
Choi, Y., Yang, S., & Yoon, S.-Y.,(2014). The effect on Korean consumers’ brand preference, trust, purchase intention for donation amount information of luxury fashion brand. Journal of Fashion Business, 18(6). pp. 19-37.
Alawadhi, A. & Yoon, S.-Y. (2014). Effects of store image on perceived product value. International Journal of Design Management and Professional Practice. 7(3), pp. 31-52.
Choi, Y. & Yoon, S.-Y. (2014). Neuroaesthetics: A review of the evidence on the importance of sensible design. Science of Emotion and Sensibility. 17(2). pp. 45-54.
Hwang, J., Yoon, S.-Y., & Bendle, L., (2012). Desired privacy and the impact of crowding on customer emotions and approach-avoidance responses: Waiting in a Virtual Reality restaurant. International Journal of Contemporary Hospitality Management. 24(2). pp. 224-250. [4.531]
Nam, K., Yoon, S.-Y., & Han, J. (2011). The present condition and character research of environmental-friendly interior design through the view of America’s green buildings. Journal of the Korean Society of Design Culture. 16(3). pp. 371-384.
Lin, Y.-F., & Yoon, S.-Y. (2011). Exploring display lighting effects: a comparison of real and virtual experience. Journal of Korean Living Science Research. 31(1), pp. 60-69.
Yoon, S.-Y. & Cho, J. (2011). Emotional responses to color environments: an experimental study on young and old adults using a semi immersive Virtual Environment. Journal of Korean Living Science Research. 31(1). pp.49-58.